PROJECT OVERVIEW
This project was produced to help support the adidas blog. The blog offers a wide range of articles covering sport, style, training, yoga, and general fitness advice. These articles often include how‑to guides, gear tips, and beginner‑friendly explanations. Our article focused on the iconic Superstar sneaker and the various ways it can be styled. We outlined the essential styling components—from apparel to accessories and we incorporated pro tips from our stylist to provide depth, credibility, and a polished final vision for each look.

MY ROLE
+ Setting both photo and graphic direction for the shoot and article. 
+ Casting talent.
+ Working with our stylist to build out 4 distinct looks.
+ Shot list.
+ Directing photography on set.

CREATIVE DIRECTION
We used a clean seamless backdrop to keep the focus on the model’s outfits and the Superstar silhouette. Minimal, intentional props were brought in to hint at the character’s personality and everyday function of the looks. A collage‑inspired graphic approach gave each section of the article its own distinct visual identity while highlighting product details and maximizing clarity at every step.

ARTICLE LINK (click to view)