PROJECT OVERVIEW

This shoot focused on expanding the visual asset library for the adidas Originals adicolor franchise. The objective was to showcase newly released apparel while maintaining complete visual continuity with the previously released adicolor imagery—seamlessly replicating the lighting, composition, styling, and overall tone of the existing campaign.

MY ROLE

+ Pre-production direction
+ Casting talent
+ Shot list production
+ Directing photography on-set
+ Selects & retouching management

CREATIVE DIRECTION

We captured our cast within a white studio environment, maintaining the adicolor franchise aesthetic. Creative direction showcased the cast’s distinct personalities, infusing styling that feels authentic and personable but innately adidas. Uniqueness and a range of energies were captured to help build the wider adicolor story.

photographer: Jenna Saint Martin
creative director: Bernadette Little
art director: Stephen Paff
designer: Eli Caudillo
sr. producer: Chelsea Noonan

executive producer: Katie Sellon
sr. pm: Morgen Lennox
production coordinator: Laina Beauliere
talent #1: Achilles Das
talent #2: Yasmine Wyatt